{"product_id":"sony-a7r-mark-iva-body-ilce-7rm4a","title":"Sony A7R Mark IVa Body (ILCE-7RM4A)","description":"\u003ch3\u003eSony A7R Mark IVa Body (ILCE-7RM4A)\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e The \u003cstrong\u003eSony A7R Mark IVa\u003c\/strong\u003e is a revised version of the acclaimed \u003cstrong\u003eA7R IV\u003c\/strong\u003e full-frame mirrorless camera. It offers unparalleled resolution and image quality, thanks to its \u003cstrong\u003e61-megapixel\u003c\/strong\u003e full-frame sensor, making it ideal for professionals who require exceptional detail in their photography. The updated \"a\" version includes an improved \u003cstrong\u003eLCD display\u003c\/strong\u003e with higher resolution, enhancing the viewing experience for critical image composition and playback. Designed for landscape, portrait, studio, and commercial photography, the A7R IVa provides excellent performance and versatility in both stills and video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e61MP Full-Frame Exmor R CMOS Sensor:\u003c\/strong\u003e The A7R IVa features the same \u003cstrong\u003e61-megapixel\u003c\/strong\u003e full-frame back-illuminated Exmor R CMOS sensor as its predecessor, offering unmatched detail and dynamic range. This sensor is particularly suited for capturing intricate details in landscape and studio photography while maintaining low noise performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBIONZ X Image Processor:\u003c\/strong\u003e Powered by the \u003cstrong\u003eBIONZ X image processor\u003c\/strong\u003e, the camera delivers high-speed processing, enhancing autofocus performance, image clarity, and reducing noise in low-light conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced LCD Display:\u003c\/strong\u003e One of the primary updates in the \u003cstrong\u003eA7R IVa\u003c\/strong\u003e is the upgraded \u003cstrong\u003e2.36-million-dot LCD screen\u003c\/strong\u003e, which offers sharper and clearer image previews compared to the 1.44-million-dot screen on the original A7R IV. The tilting design allows for flexible shooting angles and better visibility in bright conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5.76 Million-Dot OLED EVF:\u003c\/strong\u003e The A7R IVa is equipped with a \u003cstrong\u003e5.76-million-dot OLED electronic viewfinder\u003c\/strong\u003e, providing a highly detailed and true-to-life view for framing your shots. This high-resolution EVF allows for more accurate image review and composition in all lighting conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 10fps Continuous Shooting:\u003c\/strong\u003e The camera can shoot at up to \u003cstrong\u003e10 frames per second\u003c\/strong\u003e with full AF\/AE tracking, making it ideal for capturing fast-moving subjects, even with the high-resolution sensor. This performance allows for reliable tracking of action shots and wildlife photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e567-Point Phase Detection Autofocus:\u003c\/strong\u003e The \u003cstrong\u003eA7R IVa\u003c\/strong\u003e uses an advanced \u003cstrong\u003e567-point phase-detection AF system\u003c\/strong\u003e, covering a wide area of the image frame for precise and fast focusing. The Real-Time Eye AF and Real-Time Tracking work seamlessly for both humans and animals, ensuring sharp focus even during dynamic scenes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePixel Shift Multi Shooting:\u003c\/strong\u003e For ultimate detail capture, the \u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e mode combines up to 16 images to create a super-resolution composite image, perfect for product photography or fine art where detail is critical.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e4K UHD Video Recording:\u003c\/strong\u003e The A7R IVa is capable of recording \u003cstrong\u003e4K video\u003c\/strong\u003e with full pixel readout and no pixel binning, ensuring high-quality footage. It supports S-Log3 and HLG (Hybrid Log-Gamma) for advanced color grading and dynamic range control, making it suitable for professional video work.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilization:\u003c\/strong\u003e The camera’s in-body image stabilization compensates for up to \u003cstrong\u003e5.5 stops\u003c\/strong\u003e of camera shake, helping to produce sharper images when shooting handheld or in low-light situations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDual UHS-II SD Card Slots:\u003c\/strong\u003e The A7R IVa supports dual UHS-II SD card slots, allowing for flexible data management, backup, or overflow recording for uninterrupted shooting during extended sessions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeather-Sealed Body:\u003c\/strong\u003e The magnesium alloy body is both lightweight and highly durable, featuring comprehensive weather sealing to protect against dust, moisture, and tough shooting environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 61MP Full-Frame Exmor R BSI CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ X\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO Range:\u003c\/strong\u003e 100-32,000 (expandable to 50-102,400)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K UHD at 30p, Full HD at 120p\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus System:\u003c\/strong\u003e 567-Point Phase Detection, Real-Time Eye AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting:\u003c\/strong\u003e Up to 10 fps with AF\/AE\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilization:\u003c\/strong\u003e 5-Axis In-Body Stabilization (up to 5.5 stops)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD Screen:\u003c\/strong\u003e 3.0-inch 2.36-million-dot tilting touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder:\u003c\/strong\u003e 5.76-million-dot OLED EVF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Dual UHS-II SD Card Slots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi-Fi, Bluetooth, USB Type-C, micro-HDMI, mic\/headphone ports\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery Life:\u003c\/strong\u003e Approx. 530 shots per charge (CIPA rating)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 5.1 x 3.9 x 3.1 in (128.9 x 96.4 x 77.5 mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 665g (1.46 lbs) body only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIncluded in the Box:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSony A7R Mark IVa Body (ILCE-7RM4A)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNP-FZ100 Rechargeable Battery\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBattery Charger\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAC Adapter\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eShoulder Strap\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUSB Type-C Cable\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUser Manual and Warranty\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony A7R Mark IVa\u003c\/strong\u003e retains the world-class imaging capabilities of the A7R IV while improving the user experience with a sharper LCD display. It is perfect for photographers who need ultra-high resolution and robust performance in a reliable, compact body.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Brand New \/ Sealed Box \/ Full Warranty \/ 656942173373 \/ ILCE7RM4A\/B","offer_id":44170100113628,"sku":"B098B83PMP","price":1557.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/6900\/0607\/files\/sony-a7r-mark-iva-body-ilce-7rm4a-brand-new-sealed-box-full-314.webp?v=1781811230","url":"https:\/\/norwich-cameras.co.uk\/products\/sony-a7r-mark-iva-body-ilce-7rm4a","provider":"Norwich Cameras","version":"1.0","type":"link"}