Sony A7 Mark IV Body (ILCE-7M4)

Sony A7 IV Mirrorless Camera Body (ILCE-7M4)

Overview: The Sony A7 IV represents the next step in the evolution of Sony's full-frame mirrorless camera lineup. It is a highly versatile camera that offers a fantastic balance of 33MP image resolution, cutting-edge autofocus technology, 4K video recording, and improved handling and performance. Built for photographers and videographers alike, the A7 IV combines the best of Sony's advancements in sensor technology and image processing for professional-level results in a variety of scenarios.

Key Features:

• 33MP Full-Frame Exmor R CMOS Sensor: The back-illuminated sensor delivers exceptional image quality, capturing more detail and dynamic range than its predecessors while maintaining fast performance. Its higher resolution makes it ideal for photographers who require more detail for large prints or cropping.

• BIONZ XR Image Processor: The advanced processing engine provides faster image processing speeds, enhances color reproduction, and reduces noise. It also supports improved real-time autofocus and higher frame rates for both stills and video.

• 759-Point Fast Hybrid Autofocus: The A7 IV features an advanced autofocus system with 759 phase-detection points and 425 contrast-detection points, covering approximately 94% of the image area. Real-time Eye AF for humans, animals, and birds ensures precise focus, even in challenging conditions.

• 4K 60p Video Recording: The A7 IV can record 4K UHD video at up to 60p with 10-bit 4:2:2 color, ensuring smooth and detailed footage. It supports S-Log3 and HLG (Hybrid Log-Gamma) profiles for HDR workflows and professional color grading. The camera also uses full-frame readout with no pixel binning for exceptional video quality.

• 10fps Continuous Shooting: With 10fps continuous shooting and full AF/AE tracking, the A7 IV is perfect for capturing fast action in both stills and video, whether it's sports, wildlife, or fast-moving subjects.

• 5-Axis In-Body Image Stabilization (IBIS): The A7 IV includes 5-axis IBIS for up to 5.5 stops of compensation, making it easier to shoot handheld in low-light conditions or when using slower shutter speeds.

• ISO Range: The A7 IV has an ISO range of 100-51,200 (expandable to 50-204,800), delivering excellent performance in low-light environments while maintaining fine detail and reduced noise.

• Dual Card Slots: The camera has two card slots: one for CFexpress Type A or UHS-II SD cards, and the other for UHS-II SD cards, allowing for greater flexibility and high-speed data transfer.

• New HEIF Format and Lossless Compression: In addition to standard JPEG and RAW formats, the A7 IV supports HEIF (High Efficiency Image Format) for improved image quality at reduced file sizes. It also offers lossless compressed RAW for maximum image quality without large file sizes.

Advanced Features:

• Vari-Angle LCD Touchscreen: The 3.0-inch tilting touchscreen offers easy composition for shooting from a variety of angles, including vlogging and high or low shots. The screen is also useful for fast touch-based autofocus adjustments.

• 3.68M-Dot OLED Viewfinder: The high-resolution electronic viewfinder delivers a clear and bright display for precise framing and focusing, even in bright outdoor environments.

• Wi-Fi, Bluetooth, and USB Streaming: The A7 IV offers various connectivity options, including Wi-Fi and Bluetooth for wireless image transfer and control. Additionally, it can function as a live streaming camera via USB-C, delivering 4K streaming for content creators.

• Enhanced Ergonomics and Controls: The body design has been improved for better handling, with a larger grip and more accessible dials and buttons. The layout makes it more comfortable to use for extended periods, whether shooting stills or video.

Specifications:

• Sensor: 33MP Full-Frame Exmor R CMOS Sensor
• ISO Range: 100-51,200 (expandable to 50-204,800)
• Processor: BIONZ XR Image Processor
• Autofocus Points: 759-point phase detection, 425-point contrast detection
• Video Recording: 4K UHD at 60fps (10-bit 4:2:2 color)
• Image Stabilization: 5-Axis In-Body Image Stabilization
• LCD Screen: 3.0-inch vari-angle touchscreen
• Viewfinder: 3.68M-dot OLED electronic viewfinder
• Continuous Shooting: Up to 10fps with AF/AE
• Lens Mount: Sony E-Mount
• Battery Life: Approx. 580 shots per charge
• Storage: Dual card slots (1x CFexpress Type A / SD, 1x UHS-II SD)
• Connectivity: Wi-Fi, Bluetooth, USB-C, Micro HDMI, 3.5mm mic and headphone jacks
• Dimensions: 131.3 x 96.4 x 79.8 mm (5.17 x 3.79 x 3.14 in)
• Weight (Body Only): 658g (1.45 lbs) with battery and memory card

In the Box:

• Sony A7 IV Camera Body
• NP-FZ100 Rechargeable Battery
• AC Adapter
• USB-C Cable
• Shoulder Strap
• Body Cap
• User Manual and Warranty

The Sony A7 IV is a powerful hybrid camera that brings together professional-grade photo and video capabilities, making it an excellent choice for both advanced enthusiasts and professionals. Its high resolution, cutting-edge autofocus, and comprehensive video features make it ideal for various photography and videography needs, from portraits to landscapes and content creation.